OVERVIEW

Advertise in Working Pressure, official magazine of ASSE International, to reach plumbing/mechanical, backflow prevention, water quality, HVAC, fire protection, and medical gas professionals. Working Pressure is a quarterly magazine distributed in print to ASSE International members and online to the public and ASSE-certified professionals. Working Pressure covers the full demographic range of our readers, which includes plumbing/mechanical, backflow prevention, water quality, HVAC, fire protection, medical gas, and more.

Regular content of Working Pressure includes columns for product and personnel standards, product and professional certification, backflow industry updates and opinions, engineering perspectives, new products, industry news, product repair, and quarterly quizzes. Our multiple platforms – magazine, website, and email – provide a balance of education and entertainment to our dedicated readers.

Working Pressure also includes two to four feature articles per issue, determined by what’s happening in the industry. These articles are longer than our columns and dive in a bit deeper. Features include issues affecting our industry, implementation of technology to our trade, plumbing system design, code and standards updates, and installation / maintenance tips, to name a few. Our mission is to give our readers working knowledge of what’s happening in our widespread and diverse industry.

The quarterly issues of Working Pressure cover January – March (published March), April – June (published June), July – September (published September), and October – December (published December).

Working Pressure magazine is mailed to ASSE International members, distributed digitally via eBlast to ASSE-certified professionals, ASSE members, and extra subscribers, and posted online here at www.workingpressuremag.com.

Questions? Contact us at advertising@workingpressuremag.com

EDITORIAL CALENDAR

JANUARY – MARCH: WATER QUALITY & CONSERVATION
PRINT AD CLOSE: 02/20/2026 | WEB AD CLOSE: 03/06/2026
DISTRIBUTED: Week of 03/23/2026
Article topics to include government updates regarding water conservation measures, water reuse in action, international WASH efforts, developing water quality risk management plans, water use and treatment in data centers, addressing natural disaster water quality, and more.

APRIL – JUNE: HEALTH & SAFETY
PRINT AD CLOSE: 05/15/2026 | WEB AD CLOSE: 06/01/2026
DISTRIBUTED: Week of 06/22/2026
Article topics to include health and safety in the installation of plumbing products, confined space and trench safety, use and placement of thermostatic mixing valves, legionella risk assessments and mitigation, addressing “forever chemicals,” and more.

JULY – SEPTEMBER: BACKFLOW PREVENTION
PRINT AD CLOSE: 08/14/2026 | WEB AD CLOSE: 08/28/2026
DISTRIBUTED: Week of 09/21/2026
Article topics to include digital backflow prevention monitoring, addressing
new and unique hazards, worse case backflow scenarios, manufacturers’ outlooks on the industry, backflow prevention in multi-use buildings, high vs low hazards, common backflow assembly servicing needs, and more.

OCTOBER – DECEMBER: FIRE PROTECTION
PRINT AD CLOSE: 11/13/2026 | WEB AD CLOSE: 12/02/2026
DISTRIBUTED: Week of 12/14/2026
Article topics to include evaluations of fire protection systems for conformance to codes and standards, fire protection system testing, digital fire protection monitoring, hydraulic calculations 101, firestop protection compliance, how fire protection systems impact premise plumbing, and more.

* Editorial calendar subject to change

DEMOGRAPHICS

38%
Between 36 & 55
29%
Between 56 & 65
27%
65 & older
4%
Between 25 & 35

INDUSTRIES

76%
Plumbing
72%
Backflow Prevention
47%
Mechanical
36%
Water Treatment
35%
Water Quality
28%
HVAC
24%
Fire Protection
23%
Hydronics
22%
Irrigation
21%
Water Utility
20%
Medical Gas
16%
Government
 

JOBS

42%
Installers
41%
Service Techs
36%
Maintenance Techs
34%
Contractors
25%
Instructors
23%
Inspectors
21%
Business Owners
16%
Managers
13%
Proctors
10%
Engineers
8%
Administrators

HABITS

37%
Keep their copies for more than a year (print readers).
45%
Share their copies with one or more people (print readers).
66%
Occasionally or regularly share WP articles online.

* Source: subscriber survey, Nov. 2025
* Overlap between industries and jobs – many readers work in multiple industries and perform multiple jobs