Saturday, February 24, 2018

OVERVIEW

Advertise in Working Pressure, official magazine of ASSE International, to reach backflow prevention, plumbing/mechanical, water quality, HVAC, fire protection, medical gas, and water utility professionals. Working Pressure is a quarterly magazine distributed in print to ASSE International members and online to the public and ASSE-certified professionals. Working Pressure magazine replaces Backflow Prevention & Plumbing Standards (BPPS) magazine, which was discontinued in December 2017. While we still cover backflow prevention, the goal of this new magazine is to cover the full demographic range of our readers, which includes backflow prevention, plumbing/mechanical, water quality, HVAC, fire protection, medical gas, and water utility.

We have surveyed our readers and members to gain a clearer understanding of who they are, which segments of the industry they work in, and what they want to read. We have learned a great deal, and the new magazine is tailored accordingly. Some of the regular content of Working Pressure includes columns for product standards, professional qualifications standards, government and code updates, backflow industry updates and opinions, new products, engineering perspectives, industry news, membership news, product repair, and quarterly quizzes. Our multiple platforms – magazine, website, and email – provide a balance of education and entertainment to our dedicated readers.

Working Pressure also includes one to three feature articles per issue determined by what’s happening in the industry. These articles are longer than our columns, and dive in a bit deeper. Features include issues affecting our industry, implementation of technology to our trade, plumbing system design, and contractor tips, to name a few. Our mission is to give our readers working knowledge of what’s happening in our widespread and diverse industry.

The quarterly issues of Working Pressure magazine cover January-March (published in March), April-June (published in June), July-September (published in September), and October-December (published in December).

Working Pressure magazine is mailed to ASSE International members, distributed digitally via eBlast to ASSE-certified professionals, ASSE members, and extra subscribers, and posted online here at www.workingpressuremag.com. With a beginning subscriber list of more than 17,500, we intend to expand circulation to at least 22,000 readers in the United States and abroad by the end of 2018.

Questions? Contact us at advertising@workingpressuremag.com

EDITORIAL CALENDER

JANUARY-MARCH: HEALTH & SAFETY ISSUE
AD CLOSE: 01/22/2018 | DISTRIBUTED: 03/05/2018
Article topics to include temperature control and scald prevention, infection prevention during construction, and updates to medical gas requirements for health care facilities.

APRIL-JUNE: NEW TECHNOLOGY ISSUE
AD CLOSE: 04/23/2018 | DISTRIBUTED: 06/04/2018
Article topics to include implementation of new plumbing technology, digital tools to use on the job site, and how the internet of things (IoT) will affect the plumbing industry.

JULY-SEPTEMBER: CODE & REGULATIONS ISSUE
AD CLOSE: 07/23/2018 | DISTRIBUTED: 09/03/2018
Article topics to include updates to model codes, the history of plumbing codes and regulations in the United States, and codes and standards development in foreign countries.

OCTOBER-DECEMBER: WATER QUALITY ISSUE
AD CLOSE: 10/22/2018 | DISTRIBUTED: 12/03/2018
Article topics to include innovative water purification methods, removing arsenic from the water supply, and properly sizing water treatment equipment for residential use.

* Editorial calendar subject to change

DEMOGRAPHICS

95%
Male
52%
Between 36 & 55
23%
Between 56 & 65
15%
Between 25 & 35

INDUSTRIES

78%
Backflow prevention
76%
Plumbing
48%
Mechanical
33%
Water treatment
30%
Water quality
26%
Fire protection
24%
Medical gas
21%
Water utility
20%
Irrigation

JOBS

51%
Installers
44%
Maintenance techs
37%
Contractors
24%
Inspectors
21%
Managers
18%
Instructors
14%
Business owners
8%
Engineers
7%
Administrators
6%
Other

HOBBIES

Fishing, hunting, outdoor activities, cars / motorcycles, exercise, sports, woodworking / building, gardening, family, and golf.

* Source: subscriber survey, Sept. 2017
* Overlap between industries and jobs – many readers work in multiple industries and perform multiple jobs

RESERVE YOUR AD SPACE TODAY

Download the 2018 Working Pressure magazine Media Kit to view our production schedule, mechanical specs, advertising pricing, and options. If you have any questions, please email advertising@workingpressuremag.com.